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SERVICES

Services: Service
Business Team 2

A Comprehensive Approach

STRATEGY

We work with our clients to provide the framework and thought leadership on their goals and future direction to increase the value of their business.  We also provide guidance and methodologies for the management team’s strategy implementation by identifying priorities to focus the team on making the strategic  goals a reality.  We will also assist in developing the metrics to ensure accountability.

  • Current Situation Analysis

  • SWOT Analysis

  • Competitive Analysis

  • Market Analysis

  • Customer, Sales Channel, Influencers

  • Customer Personas

  • Value Proposition

  • Opportunities and Growth Strategy

  • Positioning

  • Goal Creation

  • Cascading Goals

Analyzing the data

Expert Guidance

MARKETING

We work to shape our client’s branding and positioning for targeted markets.  Significant effort is given to fully understand customer needs, pain points and value drivers. We provide insight and guidance for expanding into new markets and or expanding your share with existing customers.

  • Customer/Buyer Personas

  • Lead Conversion

  • VOC

  • Market Research/Insights

  • Focus Groups

  • Developing Key Metrics

  • Developing/Strengthening Brand Awareness/Image

  • Social Media Strategy

  • Manage Email and Social Media Marketing Campaigns

  • Positioning

  • Value Proposition

  • Content Marketing

  • Developing Case Studies

  • Creating Demand

  • Promotion

Bright Idea

Innovation Realized

PRODUCT DEVELOPMENT

We work with our clients to create or enhance a product development process that is aligned specifically for their organization.  This process will help them select the best opportunities defined by specific criteria set forth in their New Product Development Strategy.  The result is a well-defined and streamlined decision-making process aligned with the company’s New Product Development Strategy that creates the necessary accountability within the cross-functional teams. 

We also help our clients identify valuable product development opportunities that target unmet needs and lead to new-to-market or new-to-business breakthroughs.  Our process ensures alignment with our client’s strategy and leverages their competencies.

  • Stage/Phase Gate Process Development

  • Stage/Phase Gate Enhancement

  • Ethnographic Research

  • VOC

  • Translate VOC into Product Specification

  • Focus Groups

  • Market Research

  • Business Case

  • Positioning

  • Value Proposition

  • Case Studies

  • Portfolio Management

Looking Out of a Skyscaper

The Path to Success

LEADERSHIP

Whether it’s one-on-one mentoring or group seminars, we offer leadership development tools aimed at advancing the effectiveness of leaders at all levels of the organization.  We tailor custom programs for each client. 

  • Improving Leadership Performance

  • Leadership and Management Skills for Women

  • Managing Gender Bias

  • Career Mapping

  • Overcoming Self-Limiting Behavior

  • Understanding Your Leadership Style

  • Understanding Communication/Behavioral Differences

  • Mentoring

  • Goal Setting

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